AI & Kunstig intelligens
AI vs AGI – Understanding the key differences
With the rapid development of technology, it is perhaps not surprising that today we can begin to talk about a…
Marketing general
Marketing – what is it and why is it important? Marketing is the strategic process of creating, communicating, and delivering value to customers. It involves understanding customer needs, developing products or services that meet those needs, and promoting them through various channels.…
Big data
Personalization and segmentation: How to create personalized marketing
In this post we will take a closer look at what personalization and segmentation actually are. These are without a…
Big data
Looker Studio: The upgraded version of google data studio
The former Data Studio from Google has changed its name to Looker Studio and has in this connection, according to…
Artificial intelligence
META’s Oculus: Reshaping the VR experience
Are you as excited about VR technology as I am? Then I’m happy to share that today we’re going to…
Marketing general
What is Google Search Console?
What is Google Search Console? Google Search Console is one of the many terms within online marketing that I have…
Marketing general
How Corona reshaped e-commerce: Key takeaways
After several years of lockdowns, face masks, and social distancing, it seems that the coronavirus, which plagued the world in…
Marketing general
Is Snapchat still relevant?
A question I’ve been asked a lot around the turn of the year is whether Snapchat is still used as…
Marketing general
What is ChatGPT? Learn about its impact and future
Maybe you’ve already heard of the new AI tool called ChatGPT? This new digital tool has become a major topic…
E-commerce
What does AR mean: Augmented Reality explained
The boundary between what is real and what is virtual has become increasingly blurred in recent years. With this development,…
Google Ads
What is blended ROAS?
To understand what “Blended ROAS” means, we first need to define what ROAS is. ROAS is one of those terms…
Instagram
Live shopping: A game changer for e-commerce
Live shopping is a concept within online marketing that has really gained momentum and become more relevant than ever during…
Marketing general
What is email automation? Key benefits explained
Can you put your company’s email marketing on autopilot and still achieve targeted results? The answer is yes! Email automation…
Instagram
The best marketing strategy for beginners
As a new business, there are many things to be uncertain about. One of the biggest is which marketing channels…
Marketing general
Is TikTok a must for businesses? Discover the potential
Should my business have a TikTok? It’s a question I hear often these days, especially because TikTok is growing rapidly!…
Marketing general
What makes TikTok so popular? Key reasons explained
With over a billion monthly active users, TikTok has quickly become the sixth most popular social media platform in the…
Marketing general
Why should you take an online course? Unlock new opportunities
Let me reveal right away that I’m quite enthusiastic about online courses. An online course is an opportunity to boost…
E-commerce
The real value of dashboards – and how to use them
Something I always emphasize when I help marketing departments is that they need to take control of their data. And…
Marketing general
What is the customer journey and why does it matter
Do you know that moment when someone explains something, and suddenly everything just clicks? Like finding the missing puzzle piece…
Marketing general
What is SEO copywriting? Learn the basics
What is an SEO text? That’s a good question. The answer has changed over time. SEO stands for Search Engine…
Marketing general
TikTok explained: What it is and how it works
TikTok is the world’s fastest-growing social network, with more than 500 million active users and over 80 million downloads in…
Facebook
Which platform is best for advertising?
Micky, which platform is best for advertising? This is a question I’m often asked—even by experienced marketers. And it’s not…
Inbound & content
Which CMS should you choose for your website?
When creating your website, one of the first decisions you’ll typically face is which CMS to choose. Your CMS is…
Marketing general
B2B vs B2C marketing: What’s the difference?
Micky, is there a difference between B2B and B2C marketing? A student asked me this the other day when I…
Marketing general
What is a product feed and how do you create one?
When you’re working on either Facebook or Google advertising, you’ve most likely been asked to upload a product feed. The…
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