Ask me a marketing question
60 reader questions have landed in my inbox over the years. Here are the answers — and you are welcome to send one more.
01
Brand resonance model explained
What is brand resonance? Brand resonance refers to how consumers perceive a brand and what values they associate with it. In other words, brand resonance is…
02
Word of Mouth Marketing: The ultimate guide to leveraging customer trust
Word of Mouth marketing, also called WOMM, is one of the most effective ways to spread the word about a brand, product, or service. As the…
03
Loyalty programs – Elevate customer experience and retention
Loyalty programs have become something most businesses have implemented in one way or another – and for good reason! The primary purpose of loyalty programs is…
04
E-mail marketing platforms: How to pick the right platform for your needs
I have written several times about how email marketing is among the most effective forms of marketing, which should certainly not be underestimated despite the otherwise…
05
The PESTEL analysis: A guide to external macro factors in marketing
From time to time, questions come up in my inbox about specific models and analysis tools in marketing. Personally, I think these tools can be great…
06
What is Customer Journey Mapping and why is it important?
I’ve received several inquiries about what customer journey mapping is, so this post will focus on exactly that – mapping the customer journey. A customer journey…
07
Small cool SEO tools: A few small(er) tools from the toolbox to hack your SEO.
In my work with online marketing, I use a wide range of tools that streamline and simplify some of the more complex processes. This is particularly…
08
META’s Oculus: Reshaping the VR experience
Are you as excited about VR technology as I am? Then I’m happy to share that today we’re going to take a closer look at what…
09
What is a sitemap, and why is it important for your website?
You may have come across the term “sitemap” and wondered what it means. I’ve received many inquiries about what a sitemap is and how it can…
10
The best marketing strategy for beginners
As a new business, there are many things to be uncertain about. One of the biggest is which marketing channels you should invest your time and,…
11
What is a CMS? The engine behind your content
I was recently asked this question. If you haven’t worked with websites before, I completely understand the confusion. CMS means “Content Management System,” and it’s a…
12
Which CMS should you choose for your website?
When creating your website, one of the first decisions you’ll typically face is which CMS to choose. Your CMS is essentially the system you build your…
13
LinkedIn stories – should you use them?
At the end of 2020, LinkedIn began rolling out a feature we already know from other social media platforms – stories. But what does that mean…
14
Should your business be on Instagram? Here’s what to consider
Should my business be on Instagram? That’s a good question if you’re trying to figure out which social channels your business should be on (and advertise…
15
Is Twitter worth it for your brand?
Should my business be on Twitter? Back in 2017, there were about 70,000 active Danes on Twitter – so should your business be on Twitter? On…
16
What is local SEO and why does it matter?
Local SEO is something all businesses should work with. Local SEO is a branch of SEO where the goal is to target specific geographic searches (city,…
17
What is a keyword analysis? Everything you need to know
What is a keyword analysis exactly? If you’re working with SEO, you’ve probably come across keyword analyses, but perhaps you’ve wondered what such an analysis actually…
18
What is a product feed and how do you create one?
When you’re working on either Facebook or Google advertising, you’ve most likely been asked to upload a product feed. The same may be true if you’ve…
19
Reddit explained: What you need to know
What is Reddit, really? That’s a question I’ve been asked a few times when teaching about social media. Is Reddit a social network? Unfortunately, I can’t…
20
Tier 2 backlinks explained: What they are and how to use them
Tier-2 links and link building have become increasingly relevant in the world of SEO. But what exactly are they? And should you consider working with them?…
21
How to use links in your Instagram story
Want to learn how to add a link to your Instagram story? Then keep reading—I’ll show you exactly how to do it. To add a link…
22
Learn how to create a WordPress site: Step-by-step setup
WordPress is the most widely used website platform in the world – and it’s the system I recommend for almost everything, except e-commerce sites (although you…
23
What is a nofollow link?
What does a nofollow link actually mean? We’ve already touched on this briefly when discussing Robots.txt, but let’s dig a little deeper. A nofollow link is…
24
What does it mean when a link is DoFollow?
What does it actually mean when people ask for a dofollow link? Dofollow links are links that tell search engines to follow them and pass on…
The mailbag
Dear Micky …
Write your question the way you would write it to a colleague. If it is relevant to others, I answer it here — otherwise the reply lands in your inbox.