Ask me a marketing question
60 reader questions have landed in my inbox over the years. Here are the answers — and you are welcome to send one more.
01
What does conversion rate mean and why is it important?
I received a question in the mailbox that goes: “What is conversion rate, and why do so many people talk about it?” Those are actually really…
02
What is performance marketing?
Performance marketing is a marketing approach that is becoming more and more popular. The interesting part is that with performance marketing, you only pay when you…
03
What are redirects and how to choose the right one
Redirects are something you can’t avoid when working with online marketing. But what exactly are they? What types of redirects are there? And what is best…
04
Discover the power of A/B testing
A/B split testing, A/B testing, split testing… different names for the same concept. In this text, we will refer to it as A/B testing. At its…
05
What’s the difference between Google Ads and organic results?
The difference between organic results and Google Ads is that Google Ads are paid advertising—organic results are not. These are two different marketing approaches, but they…
06
What are Google Ads DSA campaigns?
Google DSA campaigns stand for Google Dynamic Search Ads. As the name suggests, these are dynamic ads. Where in a traditional Google Ads campaign you would…
07
What is inbound marketing?
Inbound marketing is perhaps the most attractive form of marketing for people in the B2B space who are not fond of cold calling or unsolicited outreach.…
08
What is conversion rate optimization?
Conversion is about encouraging visitors to complete a specific action on your webshop or website. This could be signing up for your newsletter, making a purchase,…
09
What is an Image Alt tag?
Google primarily reads the text a website contains, so if your website is very image-heavy, it can be difficult for images—despite advances in image recognition—to understand…
10
How to find quality links for better SEO
Linkbuilding has increasingly become an art form in the digital field. There are many opinions on how linkbuilding should be done in practice and how to…
11
Why Instagram won’t let you tag products
Issues with tagging products on Instagram shopping Unfortunately, many experience issues with tagging their products via Instagram Shopping. There can be several reasons for this. Most…
12
How would I market a bakery?
How would I market a baker? As a new initiative, I’ll be sharing my ideas each week on how to market different industries. There has been…
The mailbag
Dear Micky …
Write your question the way you would write it to a colleague. If it is relevant to others, I answer it here — otherwise the reply lands in your inbox.