ARLA: Hvem er ARLA x RENR?
Read about how I worked with ARLA
ARLA wanted to launch its own market disruptors across different business areas — an approach often referred to as corporate entrepreneurship. In this spirit, they launched the RENR project, which is focused exclusively on e-commerce and sales through digital channels.
Starting an e-commerce business from scratch involves many potential pitfalls. Through regular workshops and my ongoing role as a digital sparring partner, we ensured that all the fundamental elements for growth and data collection were put in place.
The organization also has a strong desire to learn, which I greatly enjoyed being part of. In addition, I acted as a form of external CMO for the team — supporting leadership with KPI definition, dashboard setup, and ongoing strategic sparring. This created confidence within the team to scale the business without the process becoming overwhelming.
Often, data transparency and continuous sparring are key factors in having the confidence to scale an e-commerce business — especially in an environment where many variables constantly influence one another and can quickly get out of control without the right structure in place.
I was recommended to hire Micky as a Digital Marketing Advisor for an e-commerce project at Arla Foods. After witnessing his capabilities and the strong support he provided to the team, I can wholeheartedly echo that recommendation. Micky is exceptionally skilled in digital marketing, excelling in both hands-on tasks and strategic planning. What stands out most is his ability to explain complex concepts in a way that everyone can understand. This skill is crucial when working with senior leaders who may not be directly involved in digital channels. Micky is unique and highly sought after, so if you get the opportunity to work with him, seize it!
Get a no-obligation offer
I base my approach on your business. I analyze your data—how can we take your current revenue or size to the next level?
- Are there potential growth hacks?
- Is everything set up correctly?
- Where can we scale, and what can we cut back on?
These are the questions I ask myself and my clients, whom I truly consider as partners.
Tell me where you are
and I will tell you what I would do
You do not need a finished brief. A couple of lines about your situation is enough — I will come back with what I would tackle first.
- No pitchYou get an answer, not a sales meeting.
- No lock-inMonth to month, if we go ahead.
- Straight to meNo account manager in between.
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