Hummel
Read about my work with Hummel
Hummel is one of the more well-known companies in the portfolio, owned by Thornico, which is also featured here on the site. Hummel is a Danish footwear brand with a long tradition and is, among other things, a sponsor of the Danish national team. When I worked with Hummel as a digital consultant, they were undergoing a major digitalization project—shifting from primarily B2B digital strength to establishing their own B2C division, now running a modern webshop selling worldwide.
Hummel already had a solid online strategy. My role was to act as a digital consultant, supporting them through the various challenges of running an international site across multiple countries. I participated in numerous workshops to identify the right platform, the right strategies, and generally provide an extra perspective—ensuring multiple eyes were on a crucial strategy for the company. The goal was to enable a tenfold growth in their e-commerce sales over time.
Micky is highly competent and knowledgeable in e-commerce and digital communication. He communicates easily and effortlessly at eye level with his audience. Most importantly, he has his finger on the pulse of the digital world. Therefore, I can warmly recommend Micky as a digital collaborator and sparring partner!
Get a no-obligation offer
I base my approach on your business. I analyze your data—how can we take your current revenue or size to the next level?
- Are there potential growth hacks?
- Is everything set up correctly?
- Where can we scale, and what can we cut back on?
These are the questions I ask myself and my clients, whom I truly consider as partners.
Tell me where you are
and I will tell you what I would do
You do not need a finished brief. A couple of lines about your situation is enough — I will come back with what I would tackle first.
- No pitchYou get an answer, not a sales meeting.
- No lock-inMonth to month, if we go ahead.
- Straight to meNo account manager in between.
79 have written a recommendation Read them
Micky is highly competent and knowledgeable in e-commerce and digital communication. He communicates easily and effortlessly at eye level with his audience. Most importantly, he has his finger on the pulse of the digital world. Therefore, I can warmly recommend Micky as a digital collaborator and sparring partner!
Sitting with something similar?
Book fifteen minutes. No pitch — just an honest talk about where you stand.